My Mission

Financial Planning is at the heart of what we do. It is founded on the belief that when we do our jobs well, our clients live better lives- retire with more, children have well funded educations and families have peace of mind that their financial future is secure and their assets are growing and protected. This is what drives me to do better every day.

My Story

Sammy Seroya is an RBC Dominion Securities Investment Advisor and Financial Planner, specializing in high net worth families, business owners and energy professionals.

A born and raised Albertan, Sammy graduated from the University of Calgary in 2001. His career in the financial services industry began in 2003, spending time as an equity trader and analyst for a small investment firm in Calgary. Following progressive roles at other financial institutions, his career in banking saw him join RBC in 2016 as an Investment and Retirement Planner. His success in that role earned him recognition with the prestigious Regional Vice President's Award for Financial Planning in 2019. His commitment and dedication to professional education led him to achieve the Personal Financial Planning and Chartered Investment Manager designations from the Canadian Securities Institute.

Away from his career, Sammy and his wife Erinn have two young boys- Kieran and Aiden. As a family they enjoy outdoor activities, traveling and sports. Sammy is passionate about supporting local businesses and community based initiatives including minor sports and animal rescue societies. 

Sammy and his team specialize full financial planning, will & estate planning, tax planning, and insurance planning when working with clients and establish strong client relationships with every facet of wealth management reviewed and updated regularly. 

Investing for your unique situation, Sammy's builds custom portfolios that take into account each client's risk profile, time horizon, and future income needs. Using sophisticated, cutting-edge  investment strategies, his goal is to build and preserve wealth for families.

Reach out to Sammy and his team today for a complimentary financial assessment!

Grow more than wealth

With a collaborative, values-based approach and a track record of responsibly building wealth with integrity, you can expect RBC Wealth Management to help you realize your life vision.

How can we help?

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